|For Immediate Release
October 29, 2007
GNG Contacts: Randy Lewis 404-843-8228
Georgia Natural Gas Launches Marketing Campaign
Featuring ‘Gas Guy®’ and New Tagline
Campaign to Highlight Company’s Position as Market Leader
ATLANTA – Georgia Natural Gas (GNG), the state’s largest natural gas provider, today launched a new integrated, multimedia marketing campaign featuring Gas Guy, the company’s sophisticated and knowledgeable spokesflame, and a new tagline – There’s Only One.sm During the campaign, consumers may notice that Gas Guy is fitter than ever, and he’s delivering GNG’s messages in an entertaining, yet well-informed style.
The campaign will include extensive out-of-home, radio, television and direct marketing supported by personal appearances by Gas Guy. A recognized expert in natural gas, Gas Guy will use his friendly and clever personality to remind consumers of GNG’s position as market leader and to focus on the company being Georgia-based and a leader in customer satisfaction.
“This campaign reinforces our position as a credible, experienced energy partner for Georgia consumers; it focuses on our commitment to outstanding customer service for our more than half a million customers,” said Mike Braswell, president of GNG.
According to John Jamieson, GNG’s senior vice president of retail operations, “The campaign will reinforce the brand attributes that have made GNG the choice of more Georgians than any other natural gas company. The highly regarded and frequently recognized Gas Guy is the ideal vehicle to communicate our messages.”
GNG’s marketing partners are all Georgia-based companies, including the company’s agency of record, Hauser Group, whose creative team developed the new campaign, including the radio, television, out-of-home and digital advertising elements. Fitzpatrick & Lewis PR provided public relations support, Level 1 Design handled graphic design of collateral materials, see see eye provided creative web design and Kellen Interactive implemented the web design.
“Hauser Group is proud to have been selected to develop a campaign that features a genuine Georgia icon like Gas Guy,” said Ed Klein, president of Hauser Group. “Gas Guy is a savvy and friendly representative of Georgia’s most trusted and dependable brand, and we’re excited about the campaign.”
Creative Director Derrick Ogilvie supervised the creative effort at Hauser Group along with Associate Creative Director Michael Powell. John Padgett supervised media planning and buys. Group Account Director Suzanne Blankenship led the account team along with Account Supervisor Spencer Lange.
About Georgia Natural Gas
Georgia Natural Gas is Georgia’s leading natural gas provider, supplying more than half a million Georgia homes and businesses with clean-burning natural gas. Georgia Natural Gas is part of SouthStar Energy Services, a preeminent retail natural gas marketing company operating in seven states. Based in Atlanta, SouthStar does business in the Carolinas as Piedmont Energy Company, in Florida as Florida Natural Gas, in Ohio as Ohio Natural Gas and in other parts of the Southeast as SouthStar Energy Services. SouthStar is a joint venture between AGL Resources, Inc., and Piedmont Natural Gas Co., the two largest natural gas distribution companies in the Southeast. For more information, please visit www.southstarenergy.com and www.georgianaturalgas.com.
About Hauser Group
Hauser Group is a full-service, integrated advertising and marketing agency with offices in Atlanta and Savannah. Built on a distinct model of client management and creative approach, the company is defined by its senior-level professionals who are involved with every detail, from concept to campaign. Their combined experience building brands for some of the most notable companies in the world and their experience in top creative shops and client organizations have helped the 20-year-old company become a rising powerhouse in the marketing industry. Hauser Group provides advertising, branding, creative services, interactive marketing, media planning and buying, promotions, public relations, research and strategic planning services. More information about Hauser Group, including a list of its distinguished clients, can be found at: www.hausergroup.com.
Fitzpatrick & Lewis Public Relations
Level One Design
see see eye